Annabella-Nikol Lapshyna | Global PR & Strategic Communications Lead

I turn complex business, financial, and technology narratives into communications strategies that strengthen reputation, build executive visibility, and support measurable business growth.

Contact me

Prague, Czech Republic | [email protected] | +420 775 666 546

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About me

I am a PR and strategic communications leader with 7 years of experience across fintech, Web3, B2B technology, and financial journalism.

I develop communications strategies that connect business priorities with clear positioning, credible narratives, and measurable outcomes. My experience includes building PR and media relations programs from the ground up, advising senior leaders, shaping corporate and executive messaging, managing proactive and reactive communications, and strengthening brand reputation across international markets.

My work has generated more than 1,000 earned and syndicated media placements in outlets including Reuters, Bloomberg, Forbes, Business Insider, Yahoo Finance, CoinDesk, Cointelegraph, The Block, and Nasdaq. I also prepared Everstake’s successful submission, resulting in the company’s inclusion in CNBC and Statista’s World’s Top FinTech Companies list.

My strongest areas include strategic communications and reputation management, corporate positioning and messaging, executive communications and thought leadership, product launches, funding rounds, data-led PR campaigns, reactive commentary, regulatory narratives, and PR measurement.

Selected results

| 1000+ earned and syndicated media placements across business, finance, crypto, Web3, technology, and consumer media | 275+ publications secured in the first 3 months for a global staking infrastructure provider | 40% brand visibility growth in the first six months through strategic storytelling and media engagement | | --- | --- | --- | | 92 earned media mentions from one institutional staking adoption campaign, with 4M estimated views and 432M audience reach | 60+ publications from one reactive PR campaign for an agency client | Reuters & other Tier-1 media inbound journalist requests generated after establishing a client as an industry expert from scratch |

What I do

• Develop global PR and strategic communications strategies for fintech, Web3, crypto, and B2B technology companies
• Shape corporate positioning, messaging frameworks, brand narratives, and communications priorities
• Advise executives on thought leadership, public positioning, op-eds, commentary, and media engagement
• Lead proactive and reactive communications around market, regulatory, reputational, and business developments
• Build data-led PR campaigns and clear narratives around complex financial and technical products
• Develop crisis communications frameworks, internal response protocols, and stakeholder-ready messaging