Annabella-Nikol Lapshyna | Global PR & Communications Lead

I turn complex financial, technology, and Web3 narratives into earned media coverage, executive visibility, and measurable brand growth.

Contact me

Prague, Czech Republic | [email protected] | +420 775 666 546

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About me

Senior PR and communications professional with 6 years of experience across fintech, Web3, crypto, B2B technology, and financial journalism. I turn complex products, financial market trends, and regulatory developments into media narratives that drive visibility, credibility, and business growth.

My strongest areas include product launches, funding rounds, data-led PR campaigns, reactive commentary, executive thought leadership, regulatory narratives, and PR measurement.

Selected results

| 1000+ earned and syndicated media placements across business, finance, crypto, Web3, technology, and consumer media | 275+ publications secured in the first 3 months for a global staking infrastructure provider | 40% brand visibility growth in the first six months through strategic storytelling and media engagement | | --- | --- | --- | | 92 earned media mentions from one institutional staking adoption campaign, with 4M estimated views and 432M audience reach | 60+ publications from one reactive PR campaign for an agency client | Reuters & other Tier-1 media inbound journalist requests generated after establishing a client as an industry expert from scratch |

What I do